This month, Mondottica’s Q&A insight series reports back from the UK’s principal eyewear show, 100% Optical.
Attracting over 10,000 optical professionals from across the globe, 100% Optical is Europe’s fastest growing optical event. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for eyewear industry professionals to see the latest exciting products and brands.
Mondottica’s stunning showcase centres around one of its newest brand partners, AllSaints. Signifying the strong connection and relationship between eyewear and apparel, the brand’s premium fashion was displayed alongside the latest optical and sun collections.
“We’ve had unprecedented feedback on AllSaints.” comments Tyron Dawkins, Mondottica Sales Agent. “The general view from people who visited the stand is the market has been crying out for a brand in that price point.” Adds Dawkins.
The new AllSaints range is made from sustainable Acetate Renew and features disruptive gothic undertones, with details pulled from the brand’s identity including hexagonal bolt trims, ram skull nose pads, bevelled edges and industrial metal finishes.
Mondottica’s premium men’s brand partner, Hackett, relaunched its new brand identity at the buzzing 100% Optical show.
“We are introducing the new look ‘Hackett 14 Savile Row’ collection following the lead of the brand’s global direction, which is moving to a more premium image.” said Dawkins.
Timeless gentlemen’s styles have been redefined in unconventional optical and sun frames. Hackett’s rebrand celebrates its headquarters in London’s foremost sartorial street alongside the brand announcing its headline sponsorship of the highly ethical Formula E motor racing championship.
A refreshed Ted Baker has returned to the brand’s core DNA with the addition of simpler lines on certain women’s and men’s frames.
“Ted Baker, this season, especially with the new releases, has been absolutely outstanding.” comments Andrew Greene, Mondottica Account Executive. “The collection has been received exceptionally well and clients have embraced the new collection.”
“It was nice to see the reaction from several different accounts who had initially come to see AllSaints. When they viewed the Ted offering, they fell back in love with it.” he said.
Discovering the next generation of eyewear stars at the show, Sandra Battistel, Mondottica Design Director and Holly Carpenter, Mondottica Senior Eyewear Designer, were invited to judge the annual 100% Optical x Royal College of Art Competition.
Encouraging students at the prestigious college’s Fashion Footwear Accessories Millinery (FAME) department to take part, the theme was in recognition of the eyewear show’s 10th year anniversary. ‘Perfect 10’ asked students to design and make eyewear out of their own 10 principles of good eyewear design.
The shortlist included students Lee Pui Kwan, Claire Lee, Keith Gunning, Jingting Hu, Ruwanthi Gajadeera, Nuoqi Shen, Nusra Nijimbre, Christina Zhu and Tamaris Ellins. Congratulations to the worthy winner, Joy Julius!
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