Established in the British countryside by Tom Joule in 1989, Joules is a true premium lifestyle brand with an authentic heritage. Now a truly multichannel business, Joules designs and sells clothing, footwear, accessories, homeware, gifting, and lifestyle product collections for all the family.

Joules started selling clothing at rural shows and events, so Tom had a deep-rooted understanding of his customers’ lifestyles and found it easy to capture their interests, attitudes, and opinions. An ethos that continues to this day. Joules has remained true to its British heritage, whilst keeping in tune with what customers want now.

At the heart of everything, Joules creates unrivaled attention to detail coupled with a drive to provide and make the ordinary extraordinary.