The house of Benetton designs

Founded in 1965 in Ponzano (Italy), United Colors of Benetton is arguably one of the most iconic brands of our time. With a network of over 5000 stores worldwide, this nostalgic brand is standing the test of time through its strong identity based on colour and authentic, striking marketing campaigns over the years. United Colors of Benetton is a universal brand designed for men, women and children wherever they live, whatever the colour of their skin and whichever language they speak.

United Colors of Benetton’s optical collection for both men and women offers classic and trendy eye shapes, infused in a range of rainbow hues that set the collection apart from the competition. Carefully designed to ensure comfort, fit and attention to detail unrivalled by other brands within its category. Mix and match bright colour pops and pastel frames are up to the minute but never over the top. Cool and happy, these are colourful, mixable looks with their own personal identity.



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    Benetton SS23 hero products