Effortlessly connecting the expected with unexpected, its men, women and kids’ collections redefine everyday dressing: classic is mixed with contemporary, colour with print, and texture on texture to deliver its original aesthetic. Grounded in practicality and always finished with surprising details, its feelgood designs – from eclectic statements to rich essentials – offer modern, versatile wardrobe solutions that last.
Running through all its lines is its premium denim range, Amsterdams Blauw, which shares the same philosophy, recasting the cornerstones of your everyday uniform with creative washes, prints and fabrics – such as Japanese selvedge, organic cotton and raw denim – every season. Statement footwear and eyewear embody the brand’s love for detail, their contradictory shades, texture plays and handcrafted touches making them standout additions to any outfit.
A family of fragrances leads its beauty range, each distinguished by their unique blends: BARFLY, its signature; ISLAND WATER, which captures the spirit of endless summer; and WITH LOVE.